Working for a shift towards an internet that is good for the people and the planet.

Webtechnologies can be a huge driver for society and sustainability. Through the internet we can share great ideas, empower great ideas, enhance great ideas…. I mean you already know that the internet is brilliant. But what we barely think about is the environmental and social aspects of the internet itself. Spoiler: It’s huge.

The Problem

Currently, the Internet consumes about 3.8% of global CO2 emissions. That's about as much as global air traffic! And our hunger for data is growing. Communications technologies will emit more CO2 by 2025 than any other country except China, India and the US.
But those aren't the only problems. Increasingly, web technologies are also being used to create discontent, violate privacy, and promote unethical choices.

The Solution

In order to develop websites as efficiently as possible, all elements are asked whether they are essential for the user experience, and accordingly the elements are removed or optimized. It is also important that websites are developed in a clean, honest, accessible and regenerative way.

  • Clean - they are powered by renewable energy sources
  • Efficient - they use the least possible amount, energy and material resources
  • Honest - they do not exploit users (and their data) and do not mislead them
  • Accessible - they work in the places where people need them and are barrier-free
  • Regenerative - they support an economy that is sustainable and socially responsible

Find more information about how to design sustainable websites in this article:

Laura Knörle
2021 Laura Knörle - hey@lauraknoerle.com